MSIM Capstone 2023 - UW iSchool - Data Particle Patrol
MARKET MAPS
Empowering Customers with Targeted Market Segments
About PitchBook
Pitchbook is a financial data and technology company headquartered in Seattle, Washington. The company offers research, analysis, and insights on private equity, venture capital, and mergers and acquisitions.Pitchbook also offers a range of other products and services, such as:
Platform that provides comprehensive data on private and public companies
Research reports on private equity, venture capital, and mergers and acquisitions
Data feeds that allow clients to integrate Pitchbook data into their own internal systems and workflows
API that allows clients to programmatically access and analyze Pitchbook data.
Consulting, training, and custom data analysis.
Project Overview
Market maps break a larger market into segments (group companies building similar products/services or who have a similar use case) to make the analysis of a market more manageable.The maps are often organized in a hierarchical or networked structure, with larger, more established companies at the top or center, and smaller or newer companies branching out from there.Market Maps are used for:
Researching an emerging market
Learning about the key players in an industry
Identifying opportunities for investments and/or acquisitions
Analyzing opportunities to enter or exit a market