MSIM Capstone 2023 - UW iSchool - Data Particle Patrol

MARKET MAPS

Empowering Customers with Targeted Market Segments

About PitchBook

Pitchbook is a financial data and technology company headquartered in Seattle, Washington. The company offers research, analysis, and insights on private equity, venture capital, and mergers and acquisitions.Pitchbook also offers a range of other products and services, such as:

  • Platform that provides comprehensive data on private and public companies

  • Research reports on private equity, venture capital, and mergers and acquisitions

  • Data feeds that allow clients to integrate Pitchbook data into their own internal systems and workflows

  • API that allows clients to programmatically access and analyze Pitchbook data.

  • Consulting, training, and custom data analysis.

Project Overview

Market maps break a larger market into segments (group companies building similar products/services or who have a similar use case) to make the analysis of a market more manageable.The maps are often organized in a hierarchical or networked structure, with larger, more established companies at the top or center, and smaller or newer companies branching out from there.Market Maps are used for:

  • Researching an emerging market

  • Learning about the key players in an industry

  • Identifying opportunities for investments and/or acquisitions

  • Analyzing opportunities to enter or exit a market